The Disconnect

Life is a compromise and to accept it on these terms is to add onto your peace of mind. Compromise,Tolerance and Opinions will be our main subjects of discussion today. There is so much good in the worst of us and so much bad in the best of us,after all you don't encounter angels on this plane of existence and if you did you probably wouldn't know for instance in the scriptures of the bible Jacob fought with an angel of God. Despite the nature of a man he is entitled to his own opinion and tolerance is to respect this opinion without believing or sharing in it. After all a respect for another's point of view will always enlarge yours. As Voltaire once said "I do not agree with a word you say,but I will defend to the death your right to say it." Tolerance is a true relationship between situations on an impersonal bases.
As young kids we accepted that our parents were our alphas and omegas. For instance on the fourth month of a baby,it begins to recognize its mother's face and associates it with food and security. If any other unknown face tries to come in between this bond the baby will yell at the top of its voice to alert the mother and let her know that its in trouble and in some cases when the mother comes the baby will calm down and eventually try to laugh or get even closer to the mother as a reward to ensure that the mother stays. During this childhood period whatever our mothers said was final and what they deemed fit and safe for us we immediately had an obligation to follow through with.When I failed in my exams,for instance,I would get reprimanded by my parents as well as the extended family members why? The answer was simple,because I wasn't working hard enough to safeguard my future and by extension their future. I only learnt the importance of this after growing up and having responsibilities of my own,basically they didn't want me to go through the hardship they went through mentally and physically in their pursuit for happiness and comfort. However,as a young boy it broke my heart that my parents never took the time to know the reasons why I was under-performing in some semesters and highly performing during some others,on the other side of the coin,it also broke their hearts why I failed and didn't see how hard they worked to provide me with all they could so as to be the best I can be. We both had opinions of each other's situation but never had the courage and push to ask the other diligently what was the problem,which solution they would suggest for the problem and finally how we would engage to provide the ultimate solutions to each other's problems.
Guess what? That's basically what the new world of business looks like today. In the past days people used to come up with a product and force it down people's throats by continuously improving its features and capabilities and endless marketing gimmicks to guarantee sales. This then lead to such problems as long non-profitable periods and in the long run customer dissatisfaction and product abandonment. Such product examples are the 90s error of convertible sports cars with no family or fuel economy consideration. The truth of the matter is today you have to have a ready customer base around your product before production and launch. To do this you have to know the specific customer segment and their problems so that then your product becomes their solution. By doing this you will have saved a lot on research and development and thus focusing specifically on a niche of clientele. When you do this then you will be able to tailor make your customer experience for your customer thus making it fairly your unfair competitive advantage.Using the same car makers' example we now have seen a trend of practical and fast V8 engine sedans and suvs coming out with fairly large sunroofs and moon-roofs,meaning that you can bring the whole family and the dog to your road trips.
Back to our original point,by listening to customers and not necessarily agreeing with them we show commitment to service delivery,this then helps us win their trust and for early adopters their love,enthusiasm and eventually their loyalty. 

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