The Disruption Complex
Those who disrupt their industries change consumer behavior,alter economics and transform lives-Heather Simmons. Disruption seems to be the new hyped up word right after the word entrepreneurship. It is defined as disturbance or problems which interrupt an event,activity,or process. In this fast paced constantly evolving world,being disrupted can spell out the closing down of a business whereas being the disrupter can mean the exponential growth of the business. However,like everything else in business there has to be a catch. For one to keep up the disruption trajectory,innovation must be integral to the working in and for the business. For instance, Amazon has caused pain for a lot of companies with its disruptive business model. The company is known for shaking up entire industries with its malleable e-commerce platform, which has disrupted brick-and-mortar retail,groceries,and even the insurance industry. Amazon has created a curated assortment of both product and expectations,w